Throughout the years of working with Judith Williams Cosmetics (JWC) I had the chance to create many product shots for all kinds of launches, communication measures, social media, website, partners, retail, you name it. This is a little selection of the images. The key was to create quick product images that fit with the look/mood of the respective skincare line or campaign theme to ensure a variety and learn what resonates best with the end consumer. I loved to learn from numbers as well as customer feedback and always try to think of something that could work even better.