One of my all time favorite launches! It was so exciting to take three existing lines, stack them up with new products and develop a concept that explains the differences while showing how they perfectly complement each other. It was challenging to find a way of communication that suits the various target groups and still stands for itself and for the brand. Developing the creative concept and launch strategy to share with the team and bring it to life together. Having magical creatives by my side who can make every idea reality is why I am so passionate about this job.