Developing and launching this brand with the quiet energy of Ana Ivanović was a great project. Doing the creative conception as well as the organization and implementation of all photo and video productions. Working with a talented creative team to bring it to life the way all of us imagined. Planning the setup of the web-shop and social media presence for the launch of the brand was an interesting experience too. Photographing the press event with all these supportive people was just the cherry on top.