Developing the brand, which hold the power of women at its heart was a real pleasure for me. lovemore by Motsi Mabuse – Define your beauty.

Be vulnerable. Be feminine. Be energetic. All of this had to be embodied in the communication of the brand as well as in the images and videos that tell its story. Developing this brand and creative strategy, leading the photo and video production, working with all these incredibly talented people to bring this brand to life has been one of the most fulfilling experiences for me. The whole conception and setup of the website, shop and social media starting campaign was part of this beautiful project as well.