One of many themed campaigns I created for Judith Williams Cosmetics. Developing a creative concept and digital communication strategy based on the product focus of the season was a new way of communication we wanted to try for the brand to improve customer experience and understanding. All these campaigns included social media content, a special landing page, newsletter send-outs and depending on the size and importance retail coverage and content for partners’ websites (dm, Rossmann, etc.). The main challenge was to evaluate the performance while creating the next campaign in a short timeframe to make sure to improve as fast as possible.