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Swarovski Gem Visions Trend book

Together with the trend team we created the SWAROVSKI Gem Visions trend book, a digital and printed trend book for fine jewelry. I helped with the trend research but my main focus was on the creative direction of the book. This was not just a publication but the base for customized workshop with some of the biggest names in the global fine and bridge jewelry industry. We presented the trends customized to their needs and their target groups and worked together to develop collections that fit their brands as well as the trends. (This is just an excerpt of the book.)




My Job

Creative Direction, Creative Conception, Pitch Presentations, Customer Workshops

Graphic Design

Annette Reichert